Zombie Apocalypse: Can the Undead Teach the Living How to Survive an Emergency?

CONCLUSION: While the campaign drew unprecedented traffic to CDC's website, our findings suggest that it lacked the capability to fully achieve the agency's goals of educating people about preparedness and prompting them to get ready. This finding supports previous studies concluding that it is challenging to design public health messages that evoke positive affect as well as intended changes in intentions or behaviors. PMID: 26556937 [PubMed - in process]
Source: Public Health Reports - Category: Global & Universal Tags: Public Health Rep Source Type: research