Downloading appetite? Investigating the role of parasocial relationship with favorite social media food influencer in followers' disordered eating behaviors

CONCLUSION: These findings show that PSR with favorite food influencers appears to be associated with followers' craving for food, which, in turn, may contribute to maladaptive eating habits. This highlights media-related factors, such as PSR with food influencers, as potential drivers of dysfunctional eating habits in the digital age, particularly in countries like Iran where disordered eating is prevalent.LEVEL OF EVIDENCE: Level V-based on cross-sectional data (correlational study; scale development).PMID:38647734 | PMC:PMC11035395 | DOI:10.1007/s40519-024-01658-4
Source: Eating and weight disorders : EWD - Category: Eating Disorders & Weight Management Authors: Source Type: research