Messaging about very low nicotine cigarettes (VLNCs) to influence policy attitudes, harm perceptions and smoking motivations: a discrete choice experiment

Conclusion
Harm and chemical information can be prioritised to ensure VLNCs are not misperceived as less harmful than regular cigarettes. Messages about increased quitting efficacy and reduced addictiveness associated with VLNCs may backfire if presented to those who do not smoke.

Source: Tobacco Control - April 19, 2024 Category: Respiratory Medicine Authors: Reynolds, R. M., Popova, L., Ashley, D. L., Henderson, K. C., Ntansah, C. A., Yang, B., Hackworth, E. E., Hardin, J., Thrasher, J. Tags: Open access Original research Source Type: research