IQOS and cigarette advertising across regulatory periods and population groups in Israel: a longitudinal analysis

Conclusions IQOS and cigarette advertisements varied over time and appeared to have been impacted by regulatory changes. PMI invested more in IQOS advertisements than in cigarettes, with a partial advertisement ban decreasing both products’ advertisements. PMI might be targeting the Ultra-Orthodox Jewish population which has a low smoking rate. Further research and surveillance are needed to better understand targeting strategies in order to inform tobacco control policy.
Source: Tobacco Control - Category: Respiratory Medicine Authors: Tags: Original research Source Type: research