IQOS and cigarette advertising across regulatory periods and population groups in Israel: a longitudinal analysis
Conclusions
IQOS and cigarette advertisements varied over time and appeared to have been impacted by regulatory changes. PMI invested more in IQOS advertisements than in cigarettes, with a partial advertisement ban decreasing both products’ advertisements. PMI might be targeting the Ultra-Orthodox Jewish population which has a low smoking rate. Further research and surveillance are needed to better understand targeting strategies in order to inform tobacco control policy.
Source: Tobacco Control - Category: Respiratory Medicine Authors: Khayat, A., Levine, H., Berg, C. J., Shauly-Aharonov, M., Manor, O., Abroms, L., Romm, K. F., Wysota, C. N., Bar-Zeev, Y. Tags: Original research Source Type: research
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