Effects of emotionally charged advertisements on driver behavior in risky scenarios: a driving simulator study - Qin Y, Yang N, Cherry CR, Li X, Zhao S, Wang Y.

The purpose of this study is to analyze the effect of emotional advertising on driver behavior and to investigate whether emotional advertising changes drivers' external attention and braking responsiveness in risky driving situations. We assessed the chee...
Source: SafetyLit - Category: International Medicine & Public Health Tags: Distraction, Fatigue, Chronobiology, Vigilance, Workload Source Type: news