Noticing people, discounts and non-tobacco flavours in e-cigarette ads may increase e-cigarette product appeal among non-tobacco-using young adults

Conclusions Attention to several e-cigarette ad features (eg, people, discounts, non-tobacco flavours) was associated with increased e-cigarette product appeal, whereas attention to nicotine warnings and smoking cessation claims was associated with reduced appeal among non-tobacco-using young adults. Restricting appeal-promoting features while strengthening the effects of nicotine warnings and smoker-targeted claims in e-cigarette ads may potentially reduce e-cigarettes’ overall appeal among this priority population.

http://tobaccocontrol.bmj.com/cgi/content/short/33/1/30?rss=1

Source: Tobacco Control - December 13, 2023 Category: Respiratory Medicine Authors: Chen-Sankey, J., Jeong, M., Wackowski, O. A., Unger, J. B., Niederdeppe, J., Bernat, E., Bansal-Travers, M., Moran, M., Kennedy, R. D., Broun, A., Hacker, K., Choi, K. Tags: Original research Source Type: research