The evaluation of eye-catching effect in freeway tunnel entrance zone based on fixation behavior characteristics

CONCLUSIONS: It can be concluded that different visual attractions in the freeway tunnel entrance zone have different effects on the eye-catching effect of drivers, by influencing the fixation behavior characteristics of drivers. Billboard is most effective in capturing drivers' visual attention, and tip slogan requires greater attention allocation and visual cognitive effort from drivers, resulting in the highest visual cognitive workload. This study highlights the complex relationship between visual attraction and its performance on driver fixation behavior. The insights from this study can provide valuable references for the design and optimization of the visual environment in the entrance zone of freeway tunnels.PMID:38019558 | DOI:10.1080/15389588.2023.2280950
Source: Traffic Injury Prevention - Category: Accident Prevention Authors: Source Type: research