Text message conversations between peer supporters and women to deliver infant feeding support using behaviour change techniques: A qualitative analysis

CONCLUSION AND IMPLICATIONS: Infant Feeding Helpers were able to provide engaging and successful breastfeeding peer support through text messages. Messaging was shown to be an appropriate and accessible method of delivering BCTs focussing on 'social support' and 'changing the social environment'. Peer supporters delivering BCTs via text messages is acceptable and appropriate to use if in-person support is limited due to unforeseen circumstances such as the COVID-19 pandemic.PMID:37839159 | DOI:10.1016/j.midw.2023.103838

Source: Midwifery - October 15, 2023 Category: Midwifery Authors: Olivia Knox Denise Parker Debbie Johnson Stephan U Dombrowski Gill Thomson Joanne Clarke Pat Hoddinott Kate Jolly Jenny Ingram Source Type: research