Do both anticipated relief and anticipated regret predict decisions about influenza vaccination?

CONCLUSIONS: Results suggest that, regardless of valence, counterfactual emotions predict vaccination intention and, indirectly, behaviour. Furthermore, participants may differ in their sensitivity to the anticipation of positive versus negative counterfactual emotions. These findings may permit more precise targeting of interventions to increase vaccine uptake.PMID:37722923 | DOI:10.1111/bjhp.12691
Source: British Journal of Health Psychology - Category: Psychiatry & Psychology Authors: Source Type: research