The Cheyenne River Sioux Tribe resists JUULs targeted exploitation

Introduction In the USA, Indigenous nations have operated independently since precolonisation.1 Today, 574 federally recognised American Indian/Alaska Native (AI/AN) tribes continue to exercise their inherent sovereignty by governing themselves and their lands, which makes many federal and state laws unenforceable within the reservation boundaries.1–5 However, tribal nations also have a unique ability to use their sovereignty to independently protect their own native communities.1 The goal of this Industry Watch publication is to present a case study of the Cheyenne River Sioux Tribe and how it used its sovereign power to redirect electronic cigarette (e-cigarette) maker JUUL from achieving a proposed ‘partnership’. There is disproportionate use of e-cigarettes by the AI/AN Native (herein referred to as ‘Native’) youth, as shown in the National Youth Tobacco Survey covering 2014–2017. The survey demonstrated that current use of...
Source: Tobacco Control - Category: Respiratory Medicine Authors: Tags: Industry watch Source Type: research