Brief report on IQOS point-of-sale marketing, promotion and pricing in IQOS retail partner stores in Atlanta, Georgia, USA

Conclusion
Our study revealed a considerable amount of POS marketing and promotion for IQOS/HeatSticks at retail partner locations, visible to all retail consumers, including youth and non-smokers. This study was the first to examine IQOS POS marketing and promotion in the US context and findings add to the extant literature on IQOS global marketing strategies. As additional novel tobacco/nicotine products continue to enter the market, targeted monitoring of the POS marketing and promotion for these new products is warranted.

Source: Tobacco Control - July 19, 2023 Category: Respiratory Medicine Authors: Henderson, K. C., Van Do, V., Wang, Y., Duan, Z., Popova, L., Spears, C. A., Weaver, S. R., Ashley, D. L., Barker, D. C., Huang, J. Tags: Open access Brief report Source Type: research