Identifying and Mitigating Fraud When Using Social Media for Research Recruitment

One of the biggest challenges in conducting a research study is the recruitment of study participants. Traditional recruitment methods of flyers, letters, or emails can be expensive. Posting a flyer on social media sites or on targeted websites can be accomplished quickly and efficiently without incurring any significant financial cost. The potential for many people to see the recruitment materials is high, given that the United States reached>302 million social media users in 2022.1 Although the internet seems like a logical place for researchers to seek a broad range of participants, the wide distribution of recruitment materials may also open up the research team to potential fraud that can weaken the integrity of the research.
Source: Journal of Emergency Nursing: JEN - Category: Nursing Authors: Tags: Understanding Research Source Type: research