How Omnichannel Messaging Can Solve Headaches for Healthcare Communications

The following is a guest article by Sandro Stupar, Product Management Director at Mitto. Navigating the healthcare system in America can be byzantine and time-consuming. Despite the many advances in telehealth, mobile apps and walk-in health clinics, patients and caregivers frequently find themselves waiting (often impatiently) in long phone queues to make an appointment, renew a prescription or obtain lab results. There should be a better way.  There is. Increasingly, medical providers are borrowing from the classical marketing playbook and weaving omnichannel messaging into their communications. And, just as it has in other industries, this strategy can not only streamline exchanges between providers and patients but can also lead to a customized patient experience and maximize the time spent in the examining room.  Timely Reminders  Using multiple channels to communicate appointment reminders, confirmation requests and prescription alerts has become commonplace for many health providers. This approach enables the provider to send these notices via email, SMS text and other channels that the patient has opted into, giving the provider multiple ways to get in front of the patient and giving the patient the ability to respond in the channel she prefers. By automating appointment reminders, medical providers can reduce the likelihood of missed appointments or offer the option of rescheduling. This not only helps maximize staff time but also increases the probability that a ...
Source: EMR and HIPAA - Category: Information Technology Authors: Tags: Administration Ambulatory Communication and Patient Experience Health IT Company Healthcare IT Hospital - Health System Telemedicine and Remote Monitoring Automation Group Communication HealthGrades Improve Patient Outcomes Mitto N Source Type: blogs