Effects of advertising features on smokers and non-smokers perceptions of a reduced nicotine cigarette modified risk tobacco product

Conclusions Disclaimer content may effectively inform consumers about addiction risk of a new RNC cigarette MRTP, and further inform non-smokers about health risks. This element, however, had little effect on perceived health risks among smokers, among whom the Moonlight product name was associated with health risk misperceptions similar to the banned ‘light’ descriptor.

http://tobaccocontrol.bmj.com/cgi/content/short/32/1/6?rss=1

Source: Tobacco Control - December 14, 2022 Category: Respiratory Medicine Authors: Mercincavage, M., Pacek, L. R., Thrasher, J., Cappella, J. N., Delnevo, C., Donny, E. C., Strasser, A. A. Tags: Original research Source Type: research