Medicine Packaging And Augmented Reality: A Missed Opportunity For Pharma Companies

Augmented reality offers umpteen possibilities in healthcare – we just recently wrote about 9 great use cases of it in an article. But there’s one area we did not touch there for a reason: medicine packaging. This unorthodox approach to product communication could be one of the easiest ways to enhance patient satisfaction, educate and help people and, at the same time increase customer loyalty. And with the widening number of smartphone applications actually using this technology, it is getting more affordable by the day. So why are pharmaceutical companies missing out on this excellent resource? Related: Augmented Reality In Healthcare: 9 Examples The 10 Trends Shaping the Future of Pharma Instructions for use Medicines are the most commonly used practice in healing. How to take medications is usually explained by the practitioner or the pharmacist, however, reading product information is recommended to everyone before taking medication. Clear instructions on the use increase medication adherence, that is why we find detailed information leaflets in all drog packagings. But we don’t read these. Pharma companies are obliged to provide detailed product information with identifying the medication and instruct on use. It is their responsibility that patients understand how to take their medicine. People not reading the drug product description adds to the non-adherence and jeopardises the efficacy and the safety of the therapy and the healing process...
Source: The Medical Futurist - Category: Information Technology Authors: Tags: Artificial Intelligence in Medicine Future of Medicine Future of Pharma Medical Education Personalized Medicine Telemedicine & Smartphones augmented reality design digital technology pharmaceutics packaging Source Type: blogs