Customer relationship management (CRM) and Innovation: A qualitative comparative analysis (QCA) in the search for improvements on the firm performance in winery sector

Publication date: August 2021Source: Technological Forecasting and Social Change, Volume 169Author(s): Vicente Guerola-Navarro, Raul Oltra-Badenes, Hermenegildo Gil-Gomez, Agustín Iturricha Fernández

Source: Technological Forecasting and Social Change - May 9, 2021 Category: Science Source Type: research