A scarcity mindset alters neural processing underlying consumer decision making [Psychological and Cognitive Sciences]

Not having enough of what one needs has long been shown to have detrimental consequences for decision making. Recent work suggests that the experience of insufficient resources can create a “scarcity” mindset; increasing attention toward the scarce resource itself, but at the cost of attention for unrelated aspects. To investigate...
Source: Proceedings of the National Academy of Sciences - Category: Science Authors: Tags: Social Sciences Source Type: research