A scarcity mindset alters neural processing underlying consumer decision making [Psychological and Cognitive Sciences]
Not having enough of what one needs has long been shown to have detrimental consequences for decision making. Recent work suggests that the experience of insufficient resources can create a “scarcity” mindset; increasing attention toward the scarce resource itself, but at the cost of attention for unrelated aspects. To investigate...
Source: Proceedings of the National Academy of Sciences - Category: Science Authors: Inge Huijsmans, Ili Ma, Leticia Micheli, Claudia Civai, Mirre Stallen, Alan G. Sanfey Tags: Social Sciences Source Type: research