You Can ’ t Suppress the Data

As we are all learning, if you try and suppress research data, you’re ultimately going to fail. Especially if you’ve previously made such data available to the U.S. Food and Drug Administration, or even discuss the data in an email. Companies need to be ready to come clean with even negative data about their products, because only the complete picture will be considered by the people prescribed your product. A company has to make a decision — forfeit some profit in the short-term and acknowledge their drug isn’t the best thing since sliced bread, or forfeit lots of reputation, trust and brand value in the long-term by trying to suppress negative data. If your sales team is driving brand strategy, you’re going to lose the value and trust built up in your brand every time. Look at what Johnson & Johnson (parent company of McNeil, the makers of Tylenol) did when the Tylenol scare took place in the early 1980s. They didn’t try and cover up the fact that some of their product bottles were tampered with and led to some people’s deaths. No, they looked at the long-term value and trust in their brand and recognized that if they tried to act as though everything were okay, ultimately people’s trust in their brand would evaporate. They did the right thing and recalled every Tylenol product out there — 31 million bottles. When it comes to health and mental health, trust is everything. If a client trusts their psychotherapist to ...
Source: World of Psychology - Category: Psychiatry & Psychology Authors: Tags: General 1980s 1990s 31 Million Antipsychotic Drug Astrazeneca Atypical Antipsychotic Best Thing Since Sliced Bread Brand Strategy Food And Drug Food And Drug Administration Johnson Johnson Mcneil Mental Health Trust Parent Comp Source Type: blogs