268 Comparison of accuracy and the effect of anecdotes on patient engagement of rosacea videos on social media

This study examines the accuracy and engagement of rosacea videos on YouTube. Two independent, trained reviewers searched “rosacea” and examined the first 60 videos presented by YouTube in September 2018. Videos from non-healthcare individuals comprised the majority (54.6%) of videos. Regarding accuracy, videos produced by healthcare professionals were significantly more accurate than those produced by non-healthca re individuals, as measured by the Accuracy in Digital-health Instrument (3.54±0.89 versus 2.71±0.85, p = 0.009).
Source: Journal of Investigative Dermatology - Category: Dermatology Authors: Tags: Epidemiology Source Type: research