Using Google to Trend Patient Interest in Botulinum Toxin and Hyaluronic Acid Fillers

Conclusions: Our findings highlight the importance of Google search data as a resource for understanding patient motivations and behavior. Dermatologists may use this resource as a tool to better address patient concerns and forecast local demand for specific procedures.
PMID: 30500150 [PubMed - as supplied by publisher]

Source: Journal of Drugs in Dermatology - December 1, 2018 Category: Dermatology Tags: J Drugs Dermatol Source Type: research