B Butterfly Campaign: A social marketing campaign to promote normal childbirth among first-time pregnant women.

CONCLUSION: The B Butterfly social marketing campaign successfully targeted first-time pregnant women who chose to have unnecessary elective cesarean births. PMID: 29929921 [PubMed - as supplied by publisher]

https://www.ncbi.nlm.nih.gov/pubmed/29929921?dopt=Abstract

Source: Women Birth - June 18, 2018 Category: Midwifery Authors: Darsareh F, Aghamolaei T, Rajaei M, Madani A, Zare S Tags: Women Birth Source Type: research