Perceived trustworthiness helps women entrepreneurs with crowdfunding backers

(Louisiana State University) Female entrepreneurs have been at a disadvantage when seeking financial backing from traditional sources, but new research shows that crowdfunding investors view them as more trustworthy, making female-led projects more likely to secure support through crowdfunding platforms.

Source: EurekAlert! - Social and Behavioral Science - May 21, 2018 Category: International Medicine & Public Health Source Type: news