Privacy Fears May Be Holding Back Digital Therapeutics Adoption

Consumers were already afraid that their providers might not be able to protect the privacy of their health data. Given the daily news coverage of large data breaches and since the Facebook data scandal blew up, consumers may be even less likely try out new digital health approaches. For example, a new study by innovation consultancy Enspektos has concluded that patients may be afraid to adopt digital therapeutics options. Many fear that the data might be compromised or the technology may subject them to unwanted personal surveillance. Without a doubt, digital therapeutics could have a great future. Possibilities include technologies such as prescription drugs with embedded sensors tracking medication compliance, as well as mobile apps that could potentially replace drugs. However, consumers’ appetite for such innovations may be diminishing as consumer fears over data privacy grow. The research, which was done in collaboration with Savvy Cooperative, found that one-third of respondents fear that such devices will be used to track their behavior in invasive ways or that the data might be sold to a third party without the permission. As the research authors note, it’s hard to argue that the Facebook affair has ratcheted up these concerns. Other research by Enspektos includes some related points: Machine-aided diagnosis is growing as AI, wearables and data analytics are combined to predict and treat diseases The deployment of end-to-end digital services is increasing a...
Source: EMR and HIPAA - Category: Information Technology Authors: Tags: Connected Health Digital Health Digital Therapies EHR Electronic Health Record Electronic Medical Record EMR EMR Security Health Sensors Healthcare Healthcare AI Healthcare Devices HealthCare IT HIPAA Medical Devices Medicati Source Type: blogs