Pitch perfect: the experts' guide to selling an idea

Don Draper turned it into an art form, but, for the rest of us, pitching can be a terrifying prospect. An ad man, a Dragons ’ Den investor and a TV producer give their top tipsA pitch is often all there is between an individual and their film getting made or their business receiving funding. Having a good idea can be the easy part – selling it to strangers requires nerves of steel and more than a working knowledge of the art of persuasion.Related:Petrified of public speaking? Let your body do the talkingContinue reading...
Source: Guardian Unlimited Science - Category: Science Authors: Tags: Business Business to business Guardian Small Business Network Media Life and style Culture Psychology Entrepreneurs Society Careers Source Type: news