Ashfield to host workshop at the 14th annual eyeforpharma Patient Summit Europe 2017, London, UK

Ashfield is proud to be a supporting sponsor of the conference, taking place 19 – 20 October, and will be hosting a workshop session at 14:50 on day 1, where Jessica Brueggeman, EVP Health Behaviour Group, MicroMass Communications, and Jo Fearnhead-Wymbs, Patient Engagement Director, Ashfield Healthcare Communications, will be sharing insight into:
The key to improving patient outcomes and brand performance

Traditional pharma marketing approaches that only provide education and information are not enough to change patient behaviour
Evidence-based strategies from behavioural science and health psychology provide a roadmap to change patient behaviour
In this workshop, you will gain an understanding of the factors that impact behaviour, evaluate traditional patient support tactics, and identify ways behavioural science strategies can be incorporated to achieve better outcomes.

If you’ll be at the conference and want to be part of our discussion, please do join our workshop as we’d love you to be part of the conversation.
The post Ashfield to host workshop at the 14th annual eyeforpharma Patient Summit Europe 2017, London, UK appeared first on Ashfield Healthcare.

Source: Ashfield Healthcare News - October 16, 2017 Category: Pharmaceuticals Authors: Sarah Edwards Tags: Ashfield Source Type: news