The Non-Pharma Pharma Company?

Across all industries, consumers are demanding more and companies are responding, adapting their commercial models in efforts to meet their customers ’ evolving needs.Pharma is not immune to these wider changes and most companies are actively rethinking the traditional model to ensure they can compete in an increasingly multi-channel, multi-stakeholder environment.Healthcare is going through an “amazing transformation process” driven by new media, says Tim Kneen, Executive President at Merck. “The standard pharma business model of high volume, get access, make as much noise as possible will not be relevant going forward,” he says. “Across all industries, the most successful compa nies offer solutions that reflect the individual needs of their customers, but especially those that recognize these needs before the customer does.”Seismic shiftsThere are three “mega trends” in healthcare at present, says Kneen – the delivery of outcomes, personalized treatment and customer engagement. Addressing each will be critical to pharma’s successful evolution.“Healthcare is shifting from acute medicine to health management, which includes determining susceptibility to certain diseases and early interventions that improve health outcomes. The focus is shifting beyond innovative drug – right now, the best possible outcome is that the patient takes the drug as directed but, with chronic disease, lifestyle intervention can often have bigger impact than drugs themselves...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news