Recruitment of rural healthcare professionals for live continuing education.

Discussion Providing free CE coordinated through local healthcare organizations and physician groups was the most cost-effective method of recruiting rural HCPs for CE. Formal advertising added cost without increasing the number of participants per event. Although this is the first study of the cost-effectiveness of recruitment methods targeting HCPs in rural areas, results are consistent with research on cost-effectiveness of outreach to rural lay community members. PMID: 28229706 [PubMed]
Source: Medical Education Online - Category: Universities & Medical Training Tags: Med Educ Online Source Type: research