The psychology of why we tip some occupations but not others

It's more about altruism than trying to win approvalWhy do I tip my taxi driver, but not my accountant? I mean, there’s a good reason I don’t - he would narrow his eyes at me and ask if I was feeling ok. But why, in general, do we tip in some service contexts and not others; is it simply due to a quirk of history or the result of broader psychological patterns? Cornell University’s Michael Lynn suspected the latter, and in his new study published in the Journal of Economic Psychology, he outlines the evidence for various pro-tipping motives.Lynn presented a list of 122 American service occupations – including architect, bus tour guide, shampooer – to just under 1200 participants recruited online. Their task was to rate each role on one of 13 different measures including the typical working conditions for the job, how difficult they thought the job was, how well-paid, or the crucial question of how likely they would be to tip someone doing this job for them.Lynn had chosen these measures carefully, to test out different hypotheses about tipping and reward. For example, participants said they were more likely to give tips to the same service occupations that were perceived to be low-income, consistent with motives related to altruism and egalitarianism; after all, a bit of extra cash in my accountant’s pocket isn’t likely to lift them from want, nor to redress the scales of society.It might also be that we tip in contexts where we might...
Source: BPS RESEARCH DIGEST - Category: Psychiatry & Psychology Authors: Source Type: blogs

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