Building a Patient's Wheelchair Ramp, Encouraging Flu Vaccinations and Recognizing 35 Years of Service

FIGHTING THE FLU Flu season comes every year, yet not enough people get vaccinated with the widely available flu shot. This is a particular problem in the medical field. "I think the biggest hurdle for EMS professionals is having an ˜invincible' mindset,"says Director of Marketing Communications for ProTransport-1 Carly Clements. "In the simplest form, our crews take care of people for a living, so often they might forget that they themselves need protecting from illness. ProTransport-1, a medical transport company serving the San Francisco, Sacramento and surrounding valley areas of central California, decided it would tackle this issue head-on in a campaign to encourage its employees to get their flu shots. "We feel it's especially important for EMS professionals to be vaccinated against the flu because our patients trust us to take care of them in what is likely one of the scariest times of their life-being in the back of the ambulance is a stressful situation,"Clements said. "Ensuring we've done everything we can to protect them, even if it's before they are ever in our care, is imperative to their health. We can't anticipate the types of illnesses we will see tomorrow, next week or next month, so it's important to take any step we can to do no harm." ProTransport-1 used posters, emails and word of mouth to spread this message. But most impressive was a video series that culminated in a comedic trailer for "Influenza,"a fake h...
Source: JEMS: Journal of Emergency Medical Services News - Category: Emergency Medicine Tags: General News Source Type: news