PMIs IQOS and cigarette ads in Israeli media: a content analysis across regulatory periods and target population subgroups
Conclusions
IQOS advertisement content shifted as more restrictions went into effect, with several elements used to circumvent legislation. Findings from this study point to the necessity of a complete advertisement ban and ongoing marketing surveillance.
Source: Tobacco Control - Category: Respiratory Medicine Authors: Khayat, A., Berg, C. J., Levine, H., Rodnay, M., Abroms, L., Romm, K. F., Duan, Z., Bar-Zeev, Y. Tags: Original research Source Type: research
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