The role of IQOS risk perceptions on cigarette smoking behaviours: results from a prospective pilot study

Conclusions Smokers reduced their smoking rate and increased motivation to quit smoking while using IQOS. IQOS risk perceptions did not directly account for reductions in smoking, although they may contribute indirectly through increased IQOS use.
Source: Tobacco Control - Category: Respiratory Medicine Authors: Tags: Brief report Source Type: research