Plant-based meat startups are adding real animal fat to the mix: ‘It didn’t sizzle right, it didn’t smell right, it didn’t have that incredibly fatty taste…

Biologist Max Jamilly was in a pub with a friend when he hit upon the idea for his next business. Jamilly and his friend Ed Steele, both meat-eaters who were trying to cut down on their carbon footprint, had ordered a plant-based meat patty off the menu. They soon regretted it. “It didn’t sizzle…#maxjamilly #edsteele #fortune #hoxtonfarms #missionbarns #choppy #paulstable #asada #westcoast #lypidandcubiqfoods

Source: Reuters: Health - February 18, 2024 Category: Consumer Health News Source Type: news