Women ’ s Health in the Digital Health Market: What 2024 Has in Store

The following is a guest article by Egle Jakimone, Product CEO at Kilo Health In 2024, we are expecting to witness a significant change in women’s health, particularly centered around the transformative phase of menopause. The notable growth of female wellness apps is helping women to take an active role in managing their health. Additionally, the increased attention to women’s health topics is drawing interest from global players and investors. As a lead of a holistic health product tailored to women, I have gathered some insights into what to expect from 2024 and how to come prepared. Embracing the Menopause Boom in 2024 A significant part of the shift in women’s health is the impressive growth in the menopause market, expected to reach $24.4 billion by 2030, up from $15.4 billion in 2021. Why does this matter? Well, nearly 20% of the U.S. workforce, roughly 27 million women, are grappling with menopause challenges. Surprisingly, 40% say these symptoms make it harder for women to perform at work, and nearly one in five are considering leaving their jobs because of it. Workplaces are starting to acknowledge menopause issues, such as European companies having certain policies. Over in Australia, unions are advocating for employers to offer menstrual and menopause leave. Investors are catching on, realizing that only 7% of femtech startups are shining a light on menopause. Looking forward, 2024 is shaping up to be promising, with a bunch of investments flowing in...
Source: EMR and HIPAA - Category: Information Technology Authors: Tags: Clinical Communication and Patient Experience Health IT Company Healthcare IT Telemedicine and Remote Monitoring Digital Health Egle Jakimone FemTech Kilo Health Menopause Menstruation RPM Telehealth Women's Health Source Type: blogs