Redirecting to sustainable menstrual products – a holistic approach for improving public health

Redirecting to sustainable menstrual products – a holistic approach for improving public health Prerna Ahuja, Navjit Singh International Journal of Human Rights in Healthcare, Vol. ahead-of-print, No. ahead-of-print, pp.- Access to good menstrual products is a human rights concern. It is essential for normalising the life during menstrual cycles by making available all the resources necessary for managing them. Sustainable menstrual products are the novel products which can improve the women menstrual lifestyles and reduce the discomfort associated with menstruation. However, these products are not readily adopted by the women due to their perception resulting from various factors. Hence, this study aims to figure out these perceptions, which can promote and hinder the adoption of these products.A survey was conducted for the purpose of data collection. The study uses questionnaire as a research instrument to gain an insight on women health beliefs towards sustainable menstrual products. Data was collected from the women respondents through convenience sampling. Structural equation modelling was applied to analyse the data.The findings suggest that women with appropriate knowledge had a positive perception towards the sustainable menstrual products, further leading to positive behaviour. It was also noted that marketing efforts through cues to action had an impact on their behavioural patterns. The policymakers and the marketers can focus on such prospects to advocate the u...
Source: International Journal of Human Rights in Healthcare - Category: International Medicine & Public Health Authors: Source Type: research