Companies will need a ‘cold risk-reward calculus’ when it comes to social issues, Edelman’s CEO says. Here’s what they should consider

As a CEO considering taking a stance on social issues, should you follow your heart or your head? According to Richard Edelman, the CEO of the eponymous communication firm, public relations disasters such as the backlash against Bud Light’s campaign with transgender influencer Dylan Mulvaney show…#richardedelman #budlights #dylanmulvaney #geneva #edelman #wrangler #nike #trustbarometer #abinbev #budlight

Source: Reuters: Health - August 24, 2023 Category: Consumer Health News Source Type: news