Follow the money: a closer look at US tobacco industry marketing expenditures

Conclusions
Between 1975 and 2019, direct advertising dramatically fell while price discounting and promotional expenditures increased. Local, state and federal policies are needed that apply non-tax mechanisms to increase tobacco prices and restrict industry contracts to offset industry marketing strategies. Further study is needed to better understand industry decisions about marketing expenditures.

Source: Tobacco Control - August 17, 2023 Category: Respiratory Medicine Authors: Levy, D. T., Liber, A. C., Cadham, C., Sanchez-Romero, L. M., Hyland, A., Cummings, M., Douglas, C., Meza, R., Henriksen, L. Tags: Open access Original research Source Type: research