Marketing methods for electronic resources in medical libraries: a study on the application of the analytical hierarchy process

CONCLUSION: With the availability of a variety of different methods for marketing electronic resources, medical libraries must select strategies based on important criteria depending on the characteristics of the library, librarians, and users. Thus, the analytical hierarchy process can be an effective and practical solution to decision-making by mathematically prioritizing the selection of the best strategies from a set of alternatives based on differentially weighted criteria.PMID:36589300 | PMC:PMC9782590 | DOI:10.5195/jmla.2022.1351
Source: Journal of the Medical Library Association : JMLA - Category: Databases & Libraries Authors: Source Type: research