5 simple questions for a user focused case study

This article originally appeared on my LinkedIn profile here: 5 simple questions for a user focused case study. Broadly, there are two types of advertising, they can be described as ‘aspirational’ (think the latest iPhone) and ‘girl or boy next door’ (someone just like me). One of the many reasons they are so effective at what they do is because they tap into our core beliefs about ourselves and how we fit into the world around us. Savvy digital marketers have been using this knowledge since the web first became available and they are also an opportunity we can harness in the user adoption and engagement work we do around the technologies we’re implementing. One of my favourite ways of using marketing and advertising techniques like this is through what’s called a user focused case study. The reason I like it so much is because a good case study can reach both those striving to be the next Bill Gates, at the same time as being relatable as the boy or girl next door. Before you get your presentation software out ready to get started on an inspirational case study, it’s important to remember that the key to a good user focused case study is that it’s not about us! Instead it’s about the users – in fact, it’s so much about the users, they actually write it – warts and all. We’re all familiar with the standard tech focused case study – the one that lauds the latest implementation of a particular s...
Source: The Hysterectomy Association - Category: OBGYN Authors: Tags: Technology case study Source Type: news