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IJERPH, Vol. 18, Pages 1054: Health Advertising during the Lockdown: A Comparative Analysis of Commercial TV in Spain
rón During the lockdown declared in Spain to fight the spread of COVID-19 from 14 March to 3 May 2020, a context in which health information has gained relevance, the agenda-setting theory was used to study the proportion of health advertisements broadcasted during this period on Spanish television. Previous and posterior phases were compared, and the period was compared with the same period in 2019. A total of 191,738 advertisements were downloaded using the Instar Analytics application and analyzed using inferential statistics to observe the presence of health advertisements during the four study periods. It was obs...
Source: International Journal of Environmental Research and Public Health - January 25, 2021 Category: Environmental Health Authors: David Blanco-Herrero Jorge Gallardo-Camacho Carlos Arcila-Calder ón Tags: Article Source Type: research