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Total 2 results found since Jan 2013.
Is cultured meat a promising consumer alternative? Exploring key factors determining consumer's willingness to try, buy and pay a premium for cultured meat
Appetite. 2022 Sep 8:106307. doi: 10.1016/j.appet.2022.106307. Online ahead of print.ABSTRACTCultured meat is a relatively new product, enjoying consumer appreciation as a more sustainable meat option. The present study builds on a sample from a diverse set of countries and continents, including China, the US, the UK, France, Spain, Netherlands, New Zealand, Brazil, and the Dominican Republic and uses partial least square structural equation modelling. The proposed conceptual model identified key factors driving and inhibiting consumer willingness to try, buy, and pay a price premium for cultured meat. Results relate to th...
Source: Appetite - September 11, 2022 Category: Nutrition Authors: Meike Rombach David Dean Frank Vriesekoop Wim de Koning Luis Kluwe Aguiar Martin Anderson Philippe Mongondry Mark Oppong-Gyamfi Beatriz Urbano Cristino Alberto G ómez Luciano Wendy Hao Emma Eastwick Zheng Virgil Jiang Anouk Boereboom Source Type: research
