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Icons for health effects of cigarette smoke: a test of semiotic type
AbstractWe sought to identify icons to effectively communicate health harms of chemicals in cigarette smoke. Participants were a convenience sample of 701 U.S. adults. A within-subjects online experiment explored the effects of icon semiotic type: symbolic (arbitrary, most abstract), indexical, and iconic (representative, most concrete). Outcomes were perceived representation, affect toward smoking, elaboration, perceived severity, and perceived effectiveness. For not-easy-to-visualize harms of cancer and addiction, symbolic icons received the highest ratings (allp <  .001). For easy-to-visualize symptoms of heart att...
Source: Journal of Behavioral Medicine - February 19, 2017 Category: Psychiatry Source Type: research