Social selling of Medical Devices is hard but necessary
Social selling of Medical Devices is something we don’t talk enough about because it’s hard. That’s going to change soon. You’re probably aware that John Lynn and I are co-chairing the exciting 2nd iteration of the Healthcare IT Marketing& PR Conference (“HITMC”) in May. What you’re probably not aware of is that we’re expanding the audience and sessions to include non-traditional healthcare IT participants— specifically medical device manufacturers. I believe that the distinction of health IT or digital health marketing vs. (Source: The Healthcare IT Guy)
Source: The Healthcare IT Guy - March 13, 2015 Category: Information Technology Source Type: blogs
Entrepreneurs must integrate mission-driven strategic investors
Last week I wrote about how federated groups of investors help de-risk innovations in the Venture Development Lifecycle (VDLC). Yesterday I elaborated on how entrepreneurs can understand risk through various funding cycles. One of the most important investors we didn’t talk about in the VDLC was the strategic investor (w hat I like to call the mission-driven investor) . Mission-driven strategics view risk differently and entrepreneurs should create investor journey maps to take them into account. (Source: The Healthcare IT Guy)
Source: The Healthcare IT Guy - March 8, 2015 Category: Information Technology Source Type: blogs
Patients say deploying a patient portal isn ’t enough to engage them
Much has been made of the push to better engage patients, but little has been spent on examining exactly what patients want. Despite the requirements set by the EHR Incentive Program, simply deploying a patient portal isn ’t enough to engender real, sustainable engagement. Recently TechnologyAdvice surveyed 409 adult Americans about their digital health services preferences. I really like the surveys they run so I reached out to Zach Watson, the healthcare IT content manager at TechnologyAdvice, to see what heal th providers, entrepreneurs, and innovators could learn from the results. (Source: The Healthcare IT Guy)
Source: The Healthcare IT Guy - March 4, 2015 Category: Information Technology Source Type: blogs
Digital health startups should de-risk using strategically integrated investors
I have the pleasure of meeting or speaking with many digital health, health IT, medTech, and life sciences (especially genomics and bioinformatics) startups every week. As a serial entrepreneur and angel investor myself I know how hard it is these days to get to product/market fit while working with top-notch investors who understand how to help sca le a business. Last week I wrote about how strategically integrated investors help de-risk innovations and I got some great questions via e-mail about how cofounders and startups should go about seeking such investors. (Source: The Healthcare IT Guy)
Source: The Healthcare IT Guy - March 3, 2015 Category: Information Technology Source Type: blogs
Is digital health innovation overrated?
Our next HealthIMPACT CIO Summit will take place next Friday, February 27th, 2015**,** at the Union League Club in New York. Our conversation kicks off in the morning with Ed Marx, SVP& CIO at Texas Health Resources and 2014 IW Healthcare CIO of the Year, and Michael Restuccia, VP& CIO at University of Pennsylvania Health System. I will be interviewing Ed and Michael together on stage and we’ll focus on how to establish a process that will embed successful innovation into the culture of an organization. (Source: The Healthcare IT Guy)
Source: The Healthcare IT Guy - February 17, 2015 Category: Information Technology Source Type: blogs
Is digital health innovation overrated?
Our next HealthIMPACT CIO Summit will take place next Friday, February 27th, 2015, at the Union League Club in New York. Our conversation kicks off in the morning with Ed Marx, SVP& CIO at Texas Health Resources and 2014 IW Healthcare CIO of the Year, and Michael Restuccia, VP& CIO at University of Pennsylvania Health System. I will be interviewing Ed and Michael together on stage and we’ll focus on how to establish a process that will embed successful innovation into the culture of an organization. (Source: The Healthcare IT Guy)
Source: The Healthcare IT Guy - February 17, 2015 Category: Information Technology Source Type: blogs
7 digital health innovations and investments for 2015
The folks from HP Matter digital magazine wanted to know where I thought digital health startups, product innovators, and venture capital investors should be pointing their attention in 2015. These are some of my technology and healthcare predictions:
CMS’s request for information (RFI) on new primary ca re models bears innovative fruit. Interoperability will move beyond talk and into sustainable business models and real technology. The healthcare ecosystem should be able to create lasting patient benefits. (Source: The Healthcare IT Guy)
Source: The Healthcare IT Guy - February 17, 2015 Category: Information Technology Source Type: blogs
