Patient Journey or Customer Journey? How Salesforce ’s CRM Aims to Reposition the EHR
BY JESSICA DaMASSA, WTF HEALTH
While at Dreamforce 2022, one of most thought-provoking things I heard was that, in order to really meet the needs of the healthcare consumer, we in healthcare need to once-and-for-all let go of the idea that there will be “one tech system to rule them all” and adopt an “and both” approach that integrates both the EHR and a CRM. The EHR is how we’ll “know the patient” and the CRM is how we’ll “know the customer.”
Dr. Geeta Nayyar, Salesforce’s SVP & Chief Medical Officer and Amit Khanna, SVP & GM of Salesforce’s Health & Life Sciences business join m...
Source: The Health Care Blog - November 3, 2022 Category: Consumer Health News Authors: Ryan Bose-Roy Tags: Health Tech WTF Health Electronic Health Records Jessica DaMassa Mathew Holt Salesforce Source Type: blogs
Promises Made – Promises Kept: President Biden’s Support for “Obamacare.”
BY MIKE MAGEE
As the saying goes, “History repeats!” This is especially true where politics are involved.
Consider for example the past three decades in health care. It is striking how many of the players in our nation’s health policy drama remain front and center. And that includes President Biden who recently commented on the 12th anniversary of the passage of the Affordable Care Act (Obamacare):
“The ACA delivered quality, affordable health coverage to more than 30 million Americans — giving families the freedom and confidence to pursue their dreams without the fear that one accident or il...
Source: The Health Care Blog - November 2, 2022 Category: Consumer Health News Authors: Ryan Bose-Roy Tags: Health Policy Affordable Care Act Biden Obamacare Source Type: blogs
Rethinking Newer Events
BY KIM BELLARD
It’s a lot more fun to write about exciting new technologies, or companies in other industries that healthcare could learn from, than to pick on healthcare for its many, well-known shortcomings, but there was an article in JAMA Forum last week that I had to note and perhaps expand on: A New Category of “Never Events” – Ending Harmful Hospital Policies, by Dave A. Chokshi, MD, MSc and Adam L. Beckman, BS (he is also an MD/MBA student).
The concept of a “Never Event” is well known by this point. Coined some twenty years ago by Ken Kizer, MD of the National Quality Form (NQF) and soon w...
Source: The Health Care Blog - November 1, 2022 Category: Consumer Health News Authors: Ryan Bose-Roy Tags: Health Policy Public Health Kim Bellard medical debt Never Event sustainable development Source Type: blogs
Interview: Sarah MacDonald, Author, The Cancer Channel
by MATTHEW HOLT
I met Sarah MacDonald in the early 2000s. She is the ultimate extrovert who sings, cooks, maintains a huge circle of friends, and lives life to the fullest–all at a pace & level most of us can’t imagine. In the early 2010s Sarah was flying high. Newly married, trying to get pregnant, all while being a Silicon valley business exec who had increasingly senior roles at eBay. Then in 2012 she was diagnosed with two completely separate types of cancer. And in her head “The Cancer Channel” started playing nonstop.
That became the title of her book. I just read it and I literally...
Source: The Health Care Blog - November 1, 2022 Category: Consumer Health News Authors: matthew holt Tags: Patients Cancer Cancer Treatment Patient-centered care Sarah MacDonald The Cancer Channel Source Type: blogs
The Secret Surveillance Capitalism That Suffuses Medicare
By MICHAEL MILLENSON
Imagine a government program where private contractors boost their bottom line by secretly mining participants’ personal information, such as credit reports, shopping habits and even website logins.
It’s called Medicare.
This is open enrollment season, when 64 million elderly and disabled Americans choose between traditional fee-for-service Medicare and private Medicare Advantage (MA) health plans. MA membership is soaring; within a few years it’s expected to encompass the majority of beneficiaries. That popularity is due in no small part to the extra benefits plans c...
Source: The Health Care Blog - October 31, 2022 Category: Consumer Health News Authors: matthew holt Tags: Medicare FTC HHS Humana Michael Millenson Surveillance United Healthcare Source Type: blogs
