Why social media marketing doesn ’ t work for SME ’ s

The rise of social media is a revolution that has put the power of understanding and awareness into the hands of those that participate and I doubt there’s a business on the planet that hasn’t been told at least once, and probably dozens of times, they should be using it to promote themselves.The first couple of times they’ll dismiss the suggestion as absurd because they don’t have the time and anyway their customers aren’t on Facebook, LinkedIn or Twitter. But the more times they hear how easy it is to set up an account on XYZ network, the more they’ll get sucked into a swirling vortex that eventually compels them into action. So they head off to their chosen place, create an account and put up a page or a profile and they sit back and wait. And they wait, and they wait, and they wait. After a few months of just sitting and waiting they rock back on their heels and say ‘it doesn’t work for me’. And they’d be right. By contrast, a small group have heard that social media marketing is not quite as simple as creating your account or putting up a profile. They’ve heard that you actually have to take action and share things or ask people you know to join you. They spend their time sending connection requests, following people and putting out a daily update. After a few months of doing all this ‘stuff’, they rock back on their heels and say ‘it doesn’t work for me’. And they’d be right. Let’s be honest, most businesses join the social networks f...
Source: The Hysterectomy Association - Category: OBGYN Authors: Tags: Technology marketing social media Source Type: news