The history of the data economy: Part IV: The future

Data is now the fuel that drives business – identifying potential markets, shaping new products and targeting consumers. This year,Significance has partnered withImpact, the magazine of the Market Research Society, to jointly publish a series exploring the past, present and future of the data economy. In this fourth and final part,Timandra Harkness considers what the coming years have in store for the data-driven industries
Source: Significance - Category: Statistics Authors: Tags: Features Source Type: research
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