Market viability: a neglected concept in implementation science
This debate paper asserts that implementation science needs to incorporate a key concept from entrepreneurship —market demand—and demonstrates how assessing an innovation’s potential market viability might adva...
Source: Implementation Science - Category: Health Management Authors: Enola K. Proctor, Emre Toker, Rachel Tabak, Virginia R. McKay, Cole Hooley and Bradley Evanoff Tags: Debate Source Type: research
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