The history of the data economy: Part III: The new kings and queens of data

Data is now the fuel that drives business – identifying potential markets, shaping new products and targeting consumers. To understand where we may be heading next,Significance has partnered withImpact, the magazine of the Market Research Society, to jointly publish a series exploring the past, present and future of the data economy. This third part tells the story of the evolution of social media, which created rich and detailed data sources and positioned tech giants as data economies in their own right. ByTimandra Harkness

Source: Significance - September 30, 2021 Category: Statistics Authors: Timandra Harkness Tags: Features Source Type: research