Creating and Delivering Service Value in Medical Imaging Departments, the Marketing Imperative

In an era of increased pressure on reducing expenditure in health care and a rising demand for high-quality, safe, accessible, and payable medicine, one must use more valued models. Marketing is a broad approach to build exchange relationships, including all aspects of the organization ’s interfaces.This opinion article takes a first step in revealing the marketability of imaging departments. Published on 2021-09-21 11:19:53
Source: Journal of the Belgian Society of Radiology - Category: Radiology Source Type: research