Building capacity in digital

The objective,” says Fors, “is to be with the physician anytime, anywhere and we already have thousands of HCPs accessing it.” Content is king And he adds that the onus now is investing in content that adds clinical value, as opposed to overtly commercial marketing type material. “This is one of the big challenges with virtual interaction. Content is king and if you can manage to put updated, high-quality, neutral content on your platform you are a winner because there is value there for the physician.”  The new content model involves a much more collaborative approach in which its consumers may also play a part in creating it or at least adapting it much like the wider world of digital content in which anyone can take, clip content from one source, add to it and make it their own, perhaps for sharing with peers or patients. “Will your customer be a content creator as well? Will influencers partner with you? Ultimately we would like to see physicians starting to create their own content and share it on our platform,” says Fors. “We need to create a community where everyone is interacting with the company - physicians, internal teams and you as a marketeer - to create a custom content experience that makes sense for each individual, because everyone needs something different. The mass content production approach, such as mass e-detailing does not work anymore.”  But creating custom content at sca...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news

Related Links:

Provides an overview of U.S. abortion patients by race and religion
Source: The Guttmacher Institute - Category: International Medicine & Public Health Authors: Source Type: news
Forming part of its wider counter-terrorism apparatus, the United Kingdom's "Prevent duty" imposes a legal requirement on various sectors to show "due regard to the need to prevent people from being drawn into terrorism". Since its introduction in 2015, th...
Source: SafetyLit - Category: International Medicine & Public Health Tags: Age: Adolescents Source Type: news
PURPOSE: We explore young adults' narrations of life events in association with nonsuicidal self-injury (NSSI) discontinuation, psychological growth, and agency. METHODS: Transcripts from eleven face-to-face interviews with individuals who quantita...
Source: SafetyLit - Category: International Medicine & Public Health Tags: Age: Adolescents Source Type: news
Parental love is often regarded as central to a child's well-being, although the culture-informed and context-informed scholarship on this topic has been surprisingly limited. The present study was designed to highlight the concept of parental love from th...
Source: SafetyLit - Category: International Medicine & Public Health Tags: Age: Adolescents Source Type: news
This study focuses on how gender is constructed in Pakistani children's...
Source: SafetyLit - Category: International Medicine & Public Health Tags: Age: Adolescents Source Type: news
This study examined the effects of domestic violence on women and children in Trinidad and Tobago. It was conducted via telephone interviews with a sample of 40 women who called the 800-SAVE National Domestic Violence hotline. A questionnaire comprising 20...
Source: SafetyLit - Category: International Medicine & Public Health Tags: Age: Adolescents Source Type: news
The current systematic review aimed to evaluate the variables influencing foster parents' parenting stress, distress and parenting style, thereby supporting their adjustment and well-being as well as that of foster children. A PRISMA-guided search was cond...
Source: SafetyLit - Category: International Medicine & Public Health Tags: Age: Adolescents Source Type: news
Background We examine the content of physician professional association statements and assess the extent to which these statements kept gun violence-especially against children-on policymakers' agendas. Methods After constructing a list of U.S. physi...
Source: SafetyLit - Category: International Medicine & Public Health Tags: Age: Adolescents Source Type: news
Honour killings are a familiar phenomenon in the Arab and Muslim world, including Arab and Muslim populations living in Western countries. Communities of Arabs and Muslims living in Western countries are influenced by the values of two cultures: the tradit...
Source: SafetyLit - Category: International Medicine & Public Health Tags: Age: Adolescents Source Type: news
The problematic nature of certain policies and approaches to preventing and countering violent extremism has been robustly demonstrated; it is clear that rethinking the prevention of violent extremism requires concerted attention. One response to critiques...
Source: SafetyLit - Category: International Medicine & Public Health Tags: Age: Adolescents Source Type: news
More News: Cancer & Oncology | Conferences | Databases & Libraries | Education | Learning | Marketing | Men | Pharmaceuticals | Spain Health | Training | Universities & Medical Training | Websites