After a Decade of Marketing Gastroenterology Practices, Has  Anything Changed?

The primary objective of medical practice marketing is to differentiate your brand and communicate your unique attributes and benefits to both your patients and potential patients. In this review, we cover basic fundamentals of marketing, suggest some practical strategies for success in gastroenterology, and discuss how to calculate the return on investment of marketing cost.
Source: Clinical Gastroenterology and Hepatology - Category: Gastroenterology Authors: Tags: Practice Management: The Road Ahead Source Type: research